Why We are DESIRED

Ms. Robbie Conwell introduced her youngest daughter Gina Conwell to the beauty ind ustry in 2001. Gina Conwell started out in the business as a sales rep delivering professional products to hair stylists. As time went on she was introduced to full lace wigs by a stylist. As Gina researched about hair extensions and the enormous amount of women with alopecia, a passion to help with balding became her number one priority.

Desired Extensions Inc. was derived from this passion to open a hair extension boutique designed for full lace wigs and human extensions only. When talking to Gina Conwell you don’t just get hair extensions,but she gives you knowledge of every aspect of beauty. Rest assured that you will leave out of her business feeling empowered.

Our Hair

Other Hair

Desired Hair is 100% Human

  • Our hair is pure, 100% virgin hair that has never been mixed, chemically processed or altered.
  • You will never find a synthetic or animal fiber mixed in our hair.
Some Other Hair has Mixed Materials

  • Their hair is often mixed with animal hair, synthetic hair, or non-remy hair in order to reduce the price.
  • Whenever they claim 100% human hair, it is often untrue.
Desired Hair is 100% Remy

  • Remy Hair does not tangle. Remy hair has all the attributes of natural flowing hair. It wears and washes with ease.
Most Other Hair is Non-Remy

  • Whenever they claim their hair is Remy hair, this is also often untrue. When you wear and wash their hair, it will tangle.
What is Remy Hair? Remy hair has cuticles that are running the same direction from root to end. It is sewn onto the weft or bonded with keratin in the same direction your hair grows, so it falls effortlessly. Remy hair is all natural. What is Non-Remy Hair? In raw form, non-remy hair has cuticles flowing in opposite directions. This can cause tangling and quality issues if not processed properly.
Each Piece of Desired Hair is One Length

  • Our hair is never mixed with several lengths. In fact, mixing hair is not a step in our production process.
  • We pre-select the hair to find the absolute best quality to export to USA and Europe. No mixing involved. Always the donor’s natural hair length.
Other Hair has Mixed Lengths

  • During production, they mix lengths together to make the hair cheaper.
  • While the hair is being sold as 18” in length, they mix in shorter lengths on the weft or strand, lessening the quality.
Desired Hair has all Cuticles Intact

  • Each and every piece of our hair has the cuticle intact. There is no silicone coating process involved. Our hair is unprocessed, clean, fresh and natural.
  • There is absolutely no silicone process involved. Our hair needs no silicone. Silicone would interfere with the natural beauty and attributes of the hair.
Other Hair has Stripped Cuticles

  • They strip the cuticles with an acid wash to reduce the short term tangling effect. Next, they apply a silicone coating (which helps make the hair shiny and silky on a temporary basis).
  • After the silicone coating is washed off, the hair will tangle immediately and ball up while installed. Their hair depends on this silicone coating in order to be sold.
Desired Hair has Reinforced Wefts and a Unique Keratin Bond

  • We use a 3 headed sewing machine to make our wefts to ensure that the hair does not shed. You can also wear the hair longer because the weft is very strong and will not break down.
  • Our v-shaped keratin bond is a first in the industry. This unique shape allows superior fusion of the hair extension to the client’s natural hair.
Other Hair has Poorly Made Wefts and Keratin Bonds

  • They use a 2 headed sewing machine to make their wefts. This produces a fragile weft that causes the hair to shed.
  • Other keratin tips are a thick,
  • rectangular shape making it difficult to properly fuse the extension to the client’s natural hair. This results in almost immediate loss of hair strands after the installation.
Desired Hair Possesses Longevity

  • Our hair will last over 12 months and still remains manageable, lustrous and strong.
Other Hair Lacks Longevity

  • Their hair will only last as little as 2–3 weeks before it will begin to mat, tangle and lose its sheen.