Meet Gina Conwell of Desired Extensions in Downtown Atlanta

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Meet Gina Conwell of Desired Extensions in Downtown Atlanta

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Gina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in the beauty industry. My father and mother owned a Beauty Supply house in Pitts Penn in 1964. My parents moved to Ga in 1979 and my mother (Robbie Conwell) opened All -N- 1 beauty supply which is still currently open (36yrs) later. My mission is to empower every woman through inner and outer beauty. My passion for selling hair extensions started when I became a delivery sales representative in my mother’s business servicing salons with professional products. The joy I got from meeting stylist’s, educating them and receiving education on hair products to better serve people going through hair loss gave me fulfillment. I then saw the need and demand for hair extensions as a stylist would ask for hair products to stop balding or thinning hair on their clients. I started researching where I could find the highest quality of hair to make Wigs. Once I was sure I had the highest hair quality in the extension industry. I started customizing full lace wigs, other hair pieces for Alopecia, cancer patients and customers who desired to enhance their appearance. I then started Desired Extensions Inc. Atlanta Ga in 2009, to continue helping those in need of adding fullness to their own hair or just wanting a new look. We added 100% Virgin Indian wefted hair to our company for our clients wanting sew-ins for length, texture or a color change with- out altering your natural hair.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I wish I could say it was a smooth road, but starting any venture will have its challenges. It took me 4 years of time & money researching to find the best Virgin Indian hair out of India. Once I finally found the Indian hair company the next challenge was marketing. Through the challenges, you learn a lot about yourself and also gain patience if you don’t have any.

Desired Extensions – what should we know? What do you guys do best? What sets you apart from the competition?
We sell a variety of hair extensions to help enhance your beauty. Desired Extensions specializes in custom made hair pieces such as Full lace wigs, Lace & silk closures, U-Part wigs etc… We are most proud of the quality of hair that we provide for our clients and we are known for our customer service. There are many hair extension companies in Atlanta but what sets Desired Extensions apart from the rest, we can customize any hair piece your heart desires. We can duplicate a hair piece or create one for your particular need. Our company also has a guarantee on all our hair extensions.

What is “success” or “successful” for you?
I personally define success not from a career but from your relationship with family & friends. Success is fulfilling what makes you happy as well as others. For some people it’s completing school, starting a career or getting married. For me it’s fulfilling someone else’s needs and in return, I feel successful.

Contact Info:

  • Website:
  • Phone: 770-394-3730
  • Email:
  • Instagram: Desiredextensions
  • Facebook: Desiredextensions
  • Twitter: Desiredext
  • Yelp: Desired Extensions

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