About Desired Extensions

Ms. Robbie Conwell introduced her youngest daughter Gina Conwell to the beauty ind ustry in 2001. Gina Conwell started out in the business as a sales rep delivering professional products to hair stylists. As time went on she was introduced to full lace wigs by a stylist. As Gina researched about hair extensions and the enormous amount of women with alopecia, a passion to help with balding became her number one priority.

Desired Extensions Inc. was derived from this passion to open a hair extension boutique designed for full lace wigs and human extensions only. When talking to Gina Conwell you don’t just get hair extensions,but she gives you knowledge of every aspect of beauty. Rest assured that you will leave out of her business feeling empowered.

About The Owner

Gina Conwell


I’d have to say that my parents inspired my interest and journey in the BEeauty industry. My father and mother owned a BEauty supply house in Pittsburgh, Pennsylvania, and when they moved to Atlanta in 1979, my mother, Robbie Conwell, opened the All-N-1 Beauty Supply, which is still open and thriving some 36yrs later.

Working alongside my mother over the years, I saw a need and demand for hair extensions and products that would help stylists BEtter serve clients who suffered from balding or thinning hair. To me, quality wigs were the answer, and at that moment, I started researching where I could find the highest quality of hair to make them. Once I was sure I had the BEst of the BEst, I started customizing full lace wigs and other hair pieces for a variety of customers who desired to enhance their appearance, including those who battled alopecia and cancer.

In 2009, I opened Desired Extensions, Inc. (6075 Roswell Road, Sandy Springs, GA 30328) to continue helping those in need of adding fullness to their own hair, or just wanting a new look. We provide 100% Virgin Indian wefted hair in a variety of textures, lengths and colors for our customers wanting sew-ins without altering their natural hair.